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Market Comment – August 2019

By Phil Horrobin

Strong marketing achieves success in Auckland apartment market

Despite it being winter and a rather slow market, our listing numbers for apartments in Auckland are increasing steadier compared to our mid-year records for 2018.

There’s no doubt about it: buyers are active in Auckland’s apartment market. But the difference between buyer outlook this year compared to last is that they have more confidence. The result? Buyers are taking more time to make decisions.

These challenges are being overcome in our auction rooms. To date, we’re continuing to see active bidding right across the board, with more success bridging the buyer-seller gap on the auction floor or post-auction, as our auction clearance rate sits at circa 68%.

But we can’t ignore the fact that to successfully sell Auckland apartments in such a market, it pays to have a solid marketing plan in place. Well-promoted properties are still attracting strong buyer competition and, ultimately, getting better results for buyers and sellers alike.

So, if you’re looking for new, luxury, waterfront or studio apartments for sale in Auckland, or you need expert support in buying or investing, give us a call today.

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